Online Reputation Management
If you are a business that does any sort of business online or relies on the internet to find customers, then you most probably understand that your brand name online really matters.
From various surveys in the last year, it was found that 97% of consumers will do research online before they buy your product or service. Imagine if you are a restaurant or local hair dresser, how much business will you lose to your competitor if you had some bad reviews posted online.
Do you know what your customers are saying about you online?
Quite a few small businesses I have spoken to don’t even know when negative reviews of them are posted online.
If you know about them, you can do something about it. If you don’t, this might have a massive impact on your sales and you will have no idea why.
Dealing with negative reviews online will greatly improve your customer conversions and increase your sales.
Think about how you search for businesses online. If you needed an emergency plumber and you found one via Google, how to select the right one who will do a good job? Most likely, you will pick the one who has the most good reviews online.
What if your business doesn’t have any reviews online?
This would be the second scenario where an online reputation doesn’t exist. You need to make this part of your marketing strategy and ensure that you consistently get positive reviews online. If your competitor has good reviews, they will most certainly be getting the bulk of the business that should be going your way.
How do you deal with bad reviews of your business online?
The best way to deal with bad reviews is to reply to the review where they appear, if you can. Most review sites allow business owners to reply.
The second thing you need to do is to fix whatever the issue is that your customers have complained about or you will keep getting the same bad reviews.
We can help you with some alternative strategies to make sure that only good reviews for your business shows up on Search Engine results.