SEO is an ever changing game. Some of the basics don’t change very much but you just need to know what the competitive landscape is to be able to formulate a plan for your SEO strategy.
Here are some tools and that can help you with competitor research, keyword research and more.
Competitor Research
Analyse your top 5 competitors using these tools
Screaming Frog
This will give you an idea of their site content, get content and headline ideas, where they are getting links from.
SEOmoz Open Site Explorer (Free Trial)
This will show you what anchor text they are ranking for and a list of places that they are gettings links from.
SEM Rush
SpyFu
See what your competitor is ranking for in natural and paid search.
Keyword Research
Firefox Extensions
Google Webmaster Tools
Rank Tracking Tools
Essential Plugins
- WordPress SEO Plugin By Yoast
- Wordfence
- Sucuri
- Backupwordpress
- Fast secure contact form
- Wp Super Cache
- Hover Pin it
- Google XML Site Map
- Google Analytics
- Rank Tracker Plugin